Hey! I’m Charu Gumber.

The lady behind the brand!

For me, makeup is much more than a way to look beautiful. It’s completely transforming - it affects my mood, and the way I feel. Ever since I picked up my first makeup brush, I was transfixed. I took on every opportunity to get involved with beauty, from applying makeup at school plays to university fashion shows.

How it all began!

Working in the beauty industry was not something I grew up expecting to do. I studied masters at university and have developed numerous algorithms in my 10 years long IT career. But my love for make-up never faded a bit over the years. I turned my hobby into a full-blown career couple of years ago and decided to make women look and feel amazing. And that’s how this journey began….

I got a taste of beauty at an early age. Right from my school days, I was obsessed with makeup and used it to enhance the looks of my peeps. I had initially started this journey during the free hours as an escape from the everyday reality and later I decided to embrace it in all its glory.

After learning all the tricks and garnering a wealth of experience from some of the leading names in the industry, I started a career in the make-up field. Incredible opportunities led me to work with amazing brands, renowned models and world-class makeup artists.

Real beauty lies within, but I will make you glow!

Beautiful minds inspire others!

They say makeup is an application of cosmetics to the face, used to enhance or alter the appearance. Over the last decades, this thought has embedded in people and induced a feeling of artificialness. However, I think different and act differently. For me; Make-up is about looking good without looking "made up".

I genuinely believe make-up is an art that brings out the innate beauty of a woman. So, all my work is rooted in the idea of creating a more beautiful you.

“Every woman is beautiful. Make-up helps accentuate her beauty”.

I have been associated with some leading names like India Couture Week, Wills Fashion Show, Miss Delhi, Bridal Asia and many more. In a short span of my makeup career, I have lent my beauty expertise to brides, models, leading designers and fashion photographers.

I have been using my magic brush for portfolios, catwalk and magazines shoots. My core competency lies in bridal makeovers. The wedding is the most notable day in the life of a girl, and when there is someone who can create a look which is as unique a girl herself is, the memory last forever and make the bride look elegant and stunning at same time. Enhancing the most flattering natural features and perfectly styled hair, that’s what I do the best.

My magical makeup tools!

I take pride in my extensive product knowledge, corrective makeup techniques and in-depth understanding of skin tone and bone structure, which is reflected in my professional kit.

No matter what your desired look is, I can create it for you!